Top 3 Mobile App Analytics: Why Your App Needs Them in 2023

With over 3.8 billion smartphone users and over 3 million apps available worldwide, competition is heating up. Creating a mobile app is thus only half the battle… Once that is done, it is time to optimize your app by constantly tracking the behavior of your app users.

To be successful, mobile app businesses have to stay sharp and provide a fantastic mobile app experience to their customers. But how can they tell if they’re on the correct track? Tools for mobile app analytics are our answer.

In this article, we will outline why you need mobile analytics and highlight the best three mobile app analytics tools, along with pricing for each. Check it out…

What is App Analytics?

In the mobile app development sector, app analytics is a common concept in which app marketers collect useful information such as the number of installs and visitors, session lengths, retention and conversion rates, and other vital metrics that represent user behavior and app performance.

While the technique captures mobile web activity, mobile app analytics primarily focuses on data analytics for iOS and Android platforms, where an array of metrics are accessible to determine what to change, where maintenance is required, and what is truly working for your app.

The goal of using mobile analytics platform is to convert data into usable information that provides insight into your product. This can help you better understand your user journey and identify common issues consumers might experience while using your app.

Types of App Analytics Tools

App analytics tools are classified into three types: marketing analytics, in-app analytics, and performance analytics. Here is a quick overview of each category to help you determine which type will work beneficial to the success of your app.

In-app analytics

In-app analytics describes everything a user performs within an application. Implementing mobile analytics tools for this category provides data on how users interact and behave within your app. In-app analytics solutions provide access to key metrics such as device information, user demographics, and user behavior.

When checking for device information, this tool can tell you what kind of device users are using to navigate around your app, as well as how the device affects performance: Do models or OS versions affect their behavior, for example? Is the “install” button hidden behind another button on specific devices?

In a nutshell, the following are the key metrics tracked by in-app analytics tools:

KPIs for in-app analytics

• Operating system and manufacturer for device type.
• App features, levels, and clicks
• Users’ geographic location, gender, age, and language
• Whether the user is new or returning
• Number of downloads and installations
• Session duration
• Conversion rates and revenue

App performance analytics

Although it lies technically within the in-app realm, this category focuses less on users and more on the ‘machine’. So, it is the groundwork upon which all your other types of app analytics rest.

App performance metrics are the foundation of optimizing your app – without this set of data, it would be very difficult to retain users, because if an app fails to work or crashes every few minutes, you wouldn’t find it enticing as a user, would you?

In general, performance analytics tools conduct audits and identify any errors that may occur while the app is running. From uptime (how long an app tab is kept open) to crashes, responsiveness, and use of resources, you can learn when your app works, slows down, or fails on various devices.

If your mobile app crashes every time it is accessed on an iPhone Xs but not on any other model, you should know about it right away.

Here are some KPIs to prioritize while using this tool:

• App Performance KPIs
• Carrier latency
• API latency
• Uptime
• Crashes
• Exceptions
• Technical errors
• Data transactions

Mobile Analytics: Why Your App Needs Them

Without visibility, your app may fall short of meeting the demands of your customers, regardless of how attractive or valuable it is. When that happens, your users will turn elsewhere to meet their demands.

• Real-time ROI assessment: Make your app more valuable and, in turn, increase your ROI by gaining an in-depth understanding of your customers.
• Data-driven strategies: With increased data access, you can pinpoint specifics that will drive future campaigns. With a clear depiction of past successes and failures, you may recalibrate your approach with data-driven strategies.
• Personalized strategies: By segmenting and targeting audiences with greater detail, you increase your chances of providing them with what they want or need. By using app analytics, you can discover these audiences and start targeting them with tailored strategies.
• Goal tracking: App analytics allow you to discover which acquisition channels are best for you. By identifying these channels, you can dedicate more attention and replicate the strategy.

Understanding these categories is vital for overall app performance, even if they are not the only benefits of using a mobile app analytics tool.

2023’s Top Three Mobile App Analytics Tools

Mobile app analytics tools can, however, be a daunting task to find. To help you decide which is best for you and your business, we have compiled three of the top-rated mobile analytics tools.

1) Firebase : “Build, improve, grow.”

Price: Free or Paid

Features

• Hosting: Firebase offers developers scalable infrastructure for hosting their apps.
• Crash reporting: Firebase includes a crash reporting feature that helps developers find and fix crashes.
• Firebase’s Test Lab (for Android): With this tool, developers can test their Android apps on a variety of devices and configurations.
• Application performance monitoring: Tracking, identifying, and troubleshooting problems are all possible with Firebase.
• Google Analytics: Firebase integrates Google Analytics’ mobile app.

2) UXCam App Analytics : “Deliver the perfect app experience.”

Price: Free trial or Pricing upon request

Features

With UXCam you can get a deeper understanding of your mobile app’s performance. They provide more than just basic metrics; they provide a deep insight into user behavior and facilitate data interpretation.

Through UXCam’s heatmaps, key insights can be uncovered that can help minimize friction.

You can learn what drives users to convert or abandon your site with UXCam’s funnel analytics. Unlock vital contexts that can help you optimize your funnel for better outcomes.

3) Mixpanel : “Product analytics for product people.”

Price: Free or Paid ($25/month for the first 1k users)

Features

Mixpanel tracks user interactions and allows you to create bespoke reports. This mobile app analytics platform lets you assess user actions by segmenting them and creating funnels.

One of Mixpanel’s primary features is the ability to categorize user actions and create funnels to understand how people interact with your app. This is very useful when optimizing the onboarding process.

Mixpanel not only tracks user interactions but also data points such as location, device, and channels, which can provide insights into your users’ demographics and behavior. Overall, Mixpanel is a useful tool for understanding user behavior and optimizing your app for the best possible user experience.

• A/B testing
• Funnels
• Engagement tracking
• Available for both mobile and web

If you’re eager to delve into more captivating subjects and engage in enriching discussions, we warmly encourage you to reach out to Synergent right away.